Samsung's phones, tabs to get an Indian touch:
In an attempt to lure customers from semi-urban and rural India to its high-end devices, Samsung Electronics on Tuesday announced that its Galaxy range of smartphones and tablets would now support content and user interface in nine Indian languages.
Samsung, which leads the Indian smartphone market with 49 per cent share (June figures, according to an independent market research agency study), becomes the first multinational handset maker in India to offer smart devices supporting this many Indian languages in the user interface (which is popularly known as phone language).
Smartphones account for more than 40 per cent of Samsung's overall handset sales in India.
Samsung's announcement on Tuesday hints that the sale of high-end handsets in smaller markets is taking off.
Every handset has two kinds of language - phones language for the user interface and applications, and keyboard language that is used to type messages and emails.
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