Intel has announced a revamp of security software McAfee, moving forward with the new name Intel Security – and controversial owner John McAfee claims his elation is “beyond words” at the change.
McAfee told the BBC he was “everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet.”
Gary Davis, vice president of global consumer marketing at McAfee, saw it slightly differently.
“This is an exciting step forward for both brands and represents a commitment to combining Intel’s resources and proven track-record of performance, trust, and innovation with McAfee’s legacy of online safety and security to revolutionise the world of digital security,” he wrote in a blog post.
Intel CEO Brian Krzanich announced the change at CES earlier today, transitioning McAfee products across to the new Intel Security brand “while retaining the familiar red shield”, in the words of the press release.
The more interesting change, for readers of Enterprise AppsTech, involves making elements of McAfee’s security portfolio free for mobile devices. This appears to be based around the BYOD trend, although details of the initiative will be thin on the ground for a few months.
McAfee’s relationship with the enterprise is an interesting one, having a successful enterprise app store model, as well as unloading its Complete Endpoint Protection range back in May, integrating its EMM solution with the ePolicy Orchestrator to move more into the MDM game.
The security firm – which was ranked second behind Symantec in software security according to Gartner – released survey results back in March which claimed that one in three smartphone users don’t password protect their devices.
Intel also announced a big move into wearables at CES, with smart earbuds for fitness, a smart wireless charging bowl and an always-on smart headset all unveiled at the Las Vegas show.
What’s your thoughts on McAfee and its name change?
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